It is not dramatic or arguable that selecting the right multichannel e-commerce software marks the start of your success.
The platform determines the number of selling fronts you will have. Also, it places a crucial role in your online presence. For you to win the current competition, you must be available online any moment a customer needs your assistance. Again, the platform has a key role in your customer engagement. Your engagement level transforms into sales.
Apart from this, it is the backbone of your attractiveness and inventory management. A reliable platform must enable you to manage your inventories effectively. While these aspects are essential in your virtual selling success, security is the overall pillar. Neglecting the security aspect of your multichannel e-commerce platform will lead to the following regrets:
Security has a direct relationship with sales. Customers will shop ina store or a channel where they are confident their data will remain safe. No customer will come to your store when they are sure that they are exposing themselves to online fraudsters. Considering you are selling through varying channels, your platform must offer you multichannel security feature. No customer should become a cybercrime victim for shopping in your store. Others lost sales will become your day to day regret.
It will harm your brand reputation
As you know, a good name possesses high value than any precious gem. Your brand reputation determines your sales level. A top brand will receive more customers and the later a source of regrets. In the modern competitive world, maintaining a solid brand is a daily task. Ignoring security can be the final shot on your brand reputation. Like the way no one loves an association with criminals, the same way customer will avoid purchasing from your store when they realize previous customers suffered cyber-attacks. Hence, if you do not want to harm your online brand reputation, focus on the security features in a multichannel e-commerce platform.
Loss of customer trust
In this era, customers shopping on your online selling points hold you responsible for their data security. They are confident that no unauthorized part will have access to their details. It would be a heartbreaking moment when customers realize their cards have been used for purchase on other platforms without their consent. Neglecting the security aspect on your multichannel e-commerce software leads to loss of customers trust. In turn, you lose current and future sales.
— Khaos Control ERP (@KhaosERP) 24 de octubre de 2017